Print-based advertising can communicate a brand’s identity and ethos in uniquely creative ways, and is still hugely powerful in 2022.
The numbers prove it:
- Interestingly, 82% of customers trust print ads the most when making a purchase decision.
- Print can enhance digital. For example, campaign effectiveness jumps by 400% when digital and direct marketing materials are combined.
- Younger audiences are also receptive – a staggering 92% of young adults aged between 18 and 23 say print is easier to read than digital.
With frustration at digital and video ads growing, print creative can recapture attention. Here are some latest examples of campaigns doing that effectively.
